Be Seen in Jeans during River City Round Up

River City Round up kicks off today and runs until November 13. This exciting event celebrates Edmonton’s agriculture and western heritage through a number of signature events put on by Northlands and other festivities taking place around town. Simply put, it’s all things cowboy and country going on in Edmonton over the next 10 days! For more information on River City Round Up, visit RiverCityRoundUp.com

Most people are usually restricted to business-appropriate attire, and most of the time this doesn’t include jeans. However, once a year, if you’re lucky, your company participates in the Be Seen in Jeans campaign! Companies and businesses can get buttons from United Way and sell them to employees for $10, entitling them to wear jeans during River City Round Up from November 4 to 13.
We’ve found some fabulous getups for every type of cowboy and cowgirl to sport during River City Round Up, including traditional ensembles for men and women from Lammle’s Western Wear & Tack, as well as more contemporary pieces for men and women from Opulence and Urban.


Lammle’s Western Wear & Tack
Level One, Phase I
780-444-7877
These two looks are great for any cowboy and cowgirl! They include all the true cowboy details, right down to the hat.

Lammle's Western Wear & Tack: Jeans: $139.95, Long sleeve: $59.95, Plaid shirt: $54.95, Boots: $179.95, Purse: $69.95, Hat: $199.95, Necklace: $29.95, Pendant: $19.95

Lammle's Western Wear & Tack: T-shirt, $26.95, Plaid shirt: $59.95, Jeans: $74.95, Belt: $49.95, Buckle: $$29.95, Hat: $199.95, Boots: $199.95


Opulence
Level Two, Phase III
780-489-3842
True Religion jeans have a very western feel with the heavy stitching which gives these two looks more of a country feel.

Opulence: Jeans: $385, Blouse: $45

Opulence: Jeans: $395, Plaid shirt: $175, Belt: $170


Urban
Level Two, Phase III
780-444-2225
The classic look of plaid and denim creates a country western feel.

Urban: Plaid shirt: $60, Jeans: $200, Belt: $110

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