I’m Anna Alfonso, the Senior Marketing Manager at West Edmonton Mall. My fashion story – some might call it an obsession! – began when I was about 10 years old, when I developed a passion for wearing thick, hip-hugging belts and my mom’s broaches. Even as a girl I recognized the importance of accessories! And, while my fashion sense has changed over the years, I’ve always enjoyed shaking things up a bit. These days I love to mash up classic pieces with prints (especially leopard) and an array of colours. My signature pieces include booties, exaggerated ruffle sleeves and tights in vibrant colours and patterns. I love to make the most out of my “wearing time.”
Anna’s Fashion Finds is a bi-weekly feature, where I highlight the latest fashion, beauty and lifestyle must-haves that I’ve found at some of the boutiques and retailers here at West Edmonton Mall.
Fashion Finds for April 25, 2012
Spring Fashion
This past Saturday Spring Fashion was in full force on Europa Boulevard where three fashion shows took place throughout the day. Here are some of my favourite looks of the day!
Find: Printed jumpsuit, belt, feather earrings, bangles, and shoes from bebe
Price: Jumpsuit: $137, belt: $51, earrings: $39, bangles: $51, and shoes: $148
Why they were found: Jumpsuits have made their way back into fashion this spring and summer. The lightweight fabrics make the hot summer days more comfortable and with this season’s bold colours and prints, it is a perfect match!
Find: Red tank and long skirt from French Connection
Brown leather sandals from Nine West
Price: Tank: 135, and skirt: $118. Shoes: $140
Why they were found: This outfit evokes feelings of hot summer days to come. The two toned skirt has a very organic feel to it and paired with the bold red tank and brown platform sandals this outfit is perfect for spring and summer.
Find: Floral satin top, white pants and pink duffel bag from Miss Sixty/Energie
Price: Top: $219, pants: $199, and bag: $119
Why they were found: This outfit is great for a day when you’re on the go. The floral top and clean and crisp white denim paired with the bright duffle bag is a perfect combination for a busy day.
Find: Floral dress, red blazer and envelope clutch from Tristan
Price: Dress: $110, blazer: $185, and clutch: $85
Why they were found: As I mentioned above, bright and bold colours and prints are everywhere this season and Tristan has it right. The deep red blazer is so versatile you could wear with any outfit, and the red and blue floral dress can work for many different occasions.
Find: Cream blazer and skirt, printed top, purse and necklace from Melanie Lyne
Price: Blazer: $195, skirt: $79, top: $59.99, purse: $65.99, and necklace: $35
Why they were found: This jacket and skirt combination is perfect for the working woman. The cream colour is a great way to get out of winter’s dark colorus and get ready for warmer temperatures. The printed top reflects one of the many popular fashion trends this season.
Find: Blazer, T-shirt, jeans, and hat from Scotch & Soda
Price: Blazer: $235, T-shirt: $65, denim: $295, and hat: $55
Why they were found: Bright blue and tangerine are colours that will work for men this season as well. This look is so laid back and was perfect for this model in particular. The relaxed jeans, hat and blazer combination are an usual combination, but it works perfectly together.
Find: Striped shirt, jacket, jogger jean and bag from Urban
Price: Shirt: $55, jacket: $275, jean: $290, and bag: $115
Why they were found: This outfit features jogger jeans for men which are pants that look like jeans, but are also very comfortable and stylish. The striped bright shirt and classic jacket really make this outfit stand out.
Find: Hugo Boss suit and Eton shirt from HS
Price: Suit: $1,195 and shirt: $265
Why there were found: A two piece suit is a must have in every man’s wardrobe, you never know when you may need to look your best and this does just that. The checked collared shirt is the perfect addition of colour and pattern to this suit.
Fashion Finds for April 9, 2012
Spring Trends
Last week I had the opportunity to sit down and chat with with Ryan Jespersen on BT to discuss spring/summer trends for men and women.
Find: Floral print dress from Tristan.
Price: $89
Why it was found: Floral is always a big pattern for the spring and summer months. It evokes feelings of sunshine, warmth and days spent outside. This bold pattern paired with this style of wrap dress can be worn by any body type.
Find: Floral blazer, mint green top, deep orange skirt, and leather and chain necklace from Tristan.
Price: Blazer: $125, top: $39, skirt: $79, necklace: $35.
Why they were found: This outfit is a perfect combination of the floral and the colour blocking trend. Hues from the blazer are brought out in the top and skirt.
Find: Cream blazer, pink shirt and black leather-like pants from Tristan.
Price: Blazer: $185, shirt: $59, and pants: $65
Why they were found: This casual cool outfit is lightweight and perfect for casual work days or weekends. The pink shirt adds a pop of interest to brighten the outfit.
Find: Light blue satin top, royal blue pants, grey heels, clutch and necklace from XXI Forever.
Price: Top: $16.80, pants: $29.80, heels: $27.80, clutch: see XXI Forever for details, necklace: $9.80.
Why they were found: This outfit is for the women who is unsure about how to colour block. If you don’t want to wear 5 different colours to wear this trend this spring, you can always just wear different shades of the same colour.
Find: Navy V-neck, grey jacket, coloured denim, and taupe shoes from XXI Forever.
Price: V-neck: $6.90, jacket: $45.90, denim: $25.90, and shoes: $25.90.
Why they were found: Coloured denim is everywhere this season, but it not just for women! Men can wear this stylish trend too. These brick red pants are perfect for the transistion for men into spring and summer
Fashion Finds for March 26, 2012
Spring Accessories
Last week I had the chance to sit down with Melissa Dominelli from CTV Morning Live to showcase spring accessories right here at West Edmonton Mall. Three models were decked out from head to toe in outfits and accessories from XXI Forever. In case you missed it check out the segment here.
Find: Nautical inspired from XXI Forever
Price: Pants: $27.80, t-shirt: $9.80, blazer: $31.90, shoes: $27.80, hat: $15.80, bag: $27.80, white and blue bangle: $6.80 each, sunglasses: $6.80, boat and anchor necklace: $1.50 each, chain necklaces: $9.80 and $6.80.
Why they were found: The nautical trend is huge this season. The clothing and accessories that make up this trend evoke feelings of warm temperatures with use of lightweight fabrics and red, blue and white colour combinations.
Find: Feminine fashion from XXI Forever
Price: Shorts: $23.80, blouse: $27.80, clutch: $22.80, shoes: 29.80, pearl and jewel bracelet: $6.80, pearl bracelet: $5.80, necklace: $10.80, necklace: $11.80.
Why they were found: The feminine fashion trend showcases soft fabrics and colours to play up every women’s feminine side. Floral and pearl accessories are perfect accessories for this ultra sweet look.
Find: Colour blocking from XXI Forever
Price: Blazer: 33.80, blouse: $21.80, pants: $29.80, blue bangle: $6.80, shoes: $27.80, clutch: $23.80.
Why they were found: Colour blocking may be the biggest trend of all this season. Pair bright splashes of colour with even brighter hues to create your colour blocked outfit. Or, try pairing light and dark versions of the same colour for a more subtle effect.
Fashion Finds for March 15, 2012
Sensational Shoes
Spring colours this season are vibrant, radiant, and bold and spring footwear is no exception. From flats to heels, no height of shoe is left out – they are all worthy of that extra splash of colour that will create and bring your entire outfit together.
Find: Vibrant shoe selections from Browns
Price: Top row L to R: B2 $98, Bravo Browns $128, and Browns Couture $198. Bottom row L to R: Browns Couture: $168, and Browns Collection: $128.
Why they were found: All of these fashion finds are ready to wear meaning which means that any women can wear them and be comfortable and yet are still incredibly stylish.
Find: Effervescent shoe selections from Davinci Shoes
Price: Top row L to R: Brako $185, and Miz Mooz $145. Bottom row L to R: Fly London $295, and Fidji $225.
Why they were found: Davinci Shoes carries a wide selection of exclusive brands to the mall. These are just a few of the highly pigmented shoes they have to offer!
Fashion Finds for February 29, 2012
Bold Spring Colours
Spring colours are out in full force here at West Edmonton Mall. The store fronts have been redesigned and are now showcasing a rainbow of bright hues, patterns and textures. This week’s Fashion Finds are all about bright and bold spring colours!
Find: Turquoise shirt, bright pink skirt, multicoloured bracelet and sun yellow sunglasses from Urban.
Price: Skirt: $45, shirt: $35, bracelet: $35, and sunglasses: $20.
Why they were found: This ensemble certainly showcases bright colours at their finest. They are all such strong hues, but still work together to create this fun look!
Find: Colour blocking dress from Tristan.
Price: $89
Why it was found: Colour blocking is a huge trend for spring this year and this Tristan dress is a perfect example of how to emulate what is on the runways. Perfect for a day of shopping and dining out with your girlfriends!
Find: Sunshine yellow blazer, ripe orange blazer, bright pink blouse, and evergreen denim from XXI Forever.
Price: Yellow blazer: $39.80, orange blazer: $45.80, blouse: $17.80, denim: $35.90
Why they were found: These two bright blazers are perfect for spring because they will still allow you to layer, and in Edmonton that is still a top priority! This is a great transitional outfit that will keep you warm but will get you out of those dark winter colours.
Fashion Finds for February 7, 2012
Valentine’s Day Gifts for Her
Valentine’s Day is exactly one week away and this week I am showcasing gift ideas for her, all from Jacob. Gifts like these will let her know that you are thinking about her every time she wears them!
Find: Classique, Very Chic, and Joie de Vivre perfumes from Jacob.
Price: $40 each
Why they were found: Perfume is a perfect Valentine’s Day gift. It is something she can use for months to come. These scents are perfectly feminine and will have her smelling sweet all day long.
Find: L to R: Rouge Stiletto, Cashmere Cardi, Haute Couture, and Pink Chiffon nail polishes from Jacob.
Price: $6 each
Why they were found: These nail polishes are four of the six fabulous colours Jacob has in store and all perfect for her Valentine’s Day outfit!
Find: Long heart necklace and bracelet from Jacob.
Price: Necklace: $19 and Bracelet: $15
Why they were found: These adorable heart pieces are the perfect accessories to finish off her outfit this Valentine’s Day.
Check out our How to Wear Your Heart page for more great ideas on heart clothing and accessories.
Fashion Finds for January 27, 2012
Winter Accessories
There has never been a better time to pick up some winter accessories because they are all on sale! With last week’s bitter cold snap and all the great sales going on now, there is no excuse to not have winter apparel in case the weather drops again!
Find: Ruffle knit scarf, brown leather gloves, and wired ear-muffs from The Bay.
Price: Scarf: $75 (on sale: $ 37.50), gloves: $68 (on sale: $47.59), ear muffs: $30 (on sale: $15).
Why they were found: The scarf is a chunky knit and has four ruffle pieces which will keep you warm and cozy all day. These brown leather gloves will go with all colours and is a great item to add to your ensemble. These Lobers ear muffs are a fabulous print and actually have speakers in them so you can stay warm all day long while you listen to your favourite play-list.
Find: Red leather gloves, knit hat, and two-toned scarf from The Bay.
Price: Gloves: $68 (on sale: $34), hat: $40 (on sale: $20), scarf: $32.99 (on sale: $23.09).
Why they were found: The red gloves add a pop of necessary colour to the the ensemble and similar to the brown gloves this pair can be worn with many different outfits. The knit hat with the braided detail is a very classic winter selection and the two-toned scarf will look great no matter which colour combo is showing.
Fashion Finds for January 12, 2012
Celebrity Style for Less
West Edmonton Mall had the pleasure of showcasing amazing fashions from our retailers on CTV Morning Live. In this edition, we showed viewers three great celebrity looks for less featuring clothing from Forever XXI and H&M. In case you missed it, watch the segment here.
Look: Victoria Beckham – Little Black Dress (LBD)
Find: The inexpensive Little Black Dress
Price: (H&M) – Dress: $39.95 , and shoes: $59.95. (Forever XXI) – Handbag: $23.80, and sunglasses: $6.80
Why they were found: No one does a little black dress quite like Victoria Beckham. LBD’s come in so many great shapes and you don’t have to break the bank to make it your own. This simple cap sleeve shift dress is tailored to fit your curves in the best way possible. Now remember, what makes an LBD so amazing is your ability to accessorize. Pair with metallic accents around the waist and wrists for the extra wow factor.
Look: Reese Witherspoon – California Cool
Find: Affordable weekend wear from H&M.
Price: Hat: $19.95, scarf: $7.95, cardigan: $29.95, denim: $49.95, shoes: $59.95, and bag: $29.95
Why they were found: Every woman needs a great weekend go-to that’s stylish yet classic with a pop of color. The wedge booties are a must-have to any wardrobe as they dress up the simplest of outfits. Finish the weekend outfit with a modern-day doctor bag in a rich chestnut to carry your life around with you at all times.
Look: Gwen Stefani – Playing with Print
Find: Sophisticated rocker with finds for less
Price: (H&M) Houndstooth Jacket: $49.95, and necklace $14.95. (Forever XXI ) Faux leather pant: $33.80, black basic top: $7.80, and bag: $31.80.
Why they were found: Everybody needs a great printed piece in their closet. It’s a great way to achieve an “on-the-edge” look while still keeping it classy and sophisticated. The houndstooth jacket pops out an otherwise basic outfit without going over the top.
Fashion Finds for December 22, 2011
Timeless Gifts
A watch is both functional and an accessory and will look great on everyone. It is something they can add to their everyday wardrobe or even for just a special night out. These are truely timeless gifts.
Find: Men’s watches
Price: from left to right; Watch IT! : $400; Europa Watch & Jewellery: $1,195; Watch IT!: $495; Fossil (silver): $250.
Why they were found: This selection of men’s watches run from casusal to formal and can be worn all year round.
Find: Women’s watches
Price: from top to bottom; Paris Jewellers : $195; Fossil : $170; GemOro Goldsmith: Price available upon request; Europa Watch & Jewellery: $1,995; Thomas Sabo: $679; Pandora : $1,575
Why they were found: This selection of watches also showcases different styles. Some that are more causual and can be worn every day and some that can be worn to a more formal function because of their added sparkle!
Fashion Finds for December 7, 2011
Holiday Fashions Beyond the Little Black Dress
This morning West Edmonton Mall had the opportunity to be on the CTV Morning Live show so, we have incorporated the looks that were shown this morning into this edition of Anna’s Fashion Finds! We showed a few options to spice up your holiday fashion this season. In case you missed it, watch the segment here.
Find: Blazer, tank and sequined pants from Tristan, Betsey Johnson booties and knuckle duster clutch from Town Shoes.
Price: Blazer: $195, tank: $39, pants: $115, booties: $150 and clutch: $85.
Why they were found: This outfit is a menswear inspired look and something very unexpected for the holiday season. The tuxedo blazer and simple black top is streamlined to balance the sequined pants. The booties are fashion forward with the floral texture and the clutch acts as a piece of jewellery that will hold all of your necessities throughout the night.
Find: Tank and sequined pants from Tristan, shoes and clutch from Nine West.
Price: Tank: $39, pants: $115, shoes: $140, clutch: $85.
Why they were found: These sparkly, sequined rainbow shoes add to the glam factor of the entire outfit and the granite clutch are a great contrast to the all black look.
Find: Dress, shoes and clutch from The Bay
Price: Dress: $48, clutch: $95, and Shoes: $59.99
Why they were found: This look is very 50′s and mad men inspired from the brand Moon from The Bay. The full skirt and metallic brocade fabric are very glamorous. The red clutch adds a pop of colour and the pumps are a neutral champagne which plays up the dress.
Fashion Finds for November 23, 2011
Gift-Giving Teasers
Not sure what to get for your friends and family this year? Here are some great teasers from our Holiday Gift Guide now available right here at WEM.
Find: Shoes for her
Price: Left image: starting from red shoe and going clockwise. Nine West: $120, Guess Accessories: $199, Michael Kors: $168, Cedar Shoes: $160, Cedar Shoes: $160, Nine West: $130. Right image: H&M: $59.95, SoftMoc: $69.99.
Why they were found: This selection of shoes will fit any and all occasions, from holiday parties to work luncheons and everything in-between.
Find: Wallets and clutches for her
Price: Left group front to back: Browns Shoes: $95, Browns Shoes: $55, Coach: $118, Nine West: $95. Right group from front to back: HUGO BOSS: $275, Coach: $148, Guess Accessories: $45.
Why they were found: A new wallet or clutch is always a great gift for her. She will always be able to find a use for it no matter how many colours and shapes she already has!
Find: Gifts for him
Price: Black wallet: HUGO BOSS: $175, Stone wallet: Underground Men: $85, Phone: Wireless Wave: $399.99 or $59 with a three-year contract. Brown shoes: Browns Shoes: $249, Black shoes: Cedar Shoes: $295.
Why they were found: All of these products make great gifts for him. These are all classic items and will become staples in any man’s wardrobe.
Fashion Finds for November 9, 2011
Makeup Trends
The holiday season is approaching and there are a few trends and products that will make your festive look complete. This edition of Fashion Finds is an extension of the previous edition when I spoke with Susanne from Murale. In this edition, we discuss fall and winter makeup trends.
Q: What are the makeup trends for fall?
A: A lot of metallic, especially gold and silver.
Q: How can you incorporate these makeup trends into your everyday outfit?
A: Fall clothing seems to have metallic threads; the finish on handbags is metallic, and sequined skirts are also very popular. With this being said, understated metallic items can go very well with metallic makeup to bring your look up to the current trend. It can be as simple as having glitter in your nail polish. The Cargo line has a really cool makeup kit which features a glitter top-coat eyeliner to give your look a great finishing touch.
Q: Are there any eye makeup trends out there?
A: We have been seeing a lot of eyeliners that are inspired by the Mad Men era, as well as the cat-eye look. These thick eye liners go really well with a matte face, but not as much as we saw in the ‘80s. Today’s look has a lot more radiance and brightness. This goes well with the metallic trend, too, because with the matte face the metallics play off the light and have a really radiant effect.
Q: What is the best way to apply your eyeliner to achieve the cat-eye look?
A: I have found that the best way is to start at the outer corner and work in. This way you are working with gravity so that your hand falls in towards the eye. Start at the spot that is horizontal to the top of the eye and let gravity do its work. You can then fill in your normal eyeliner along the lid and you have a cat-eye!
Q: Do you recommend using a gel eyeliner, coal, or something with a specific application end?
A: Each type of liner works well. A lot of companies are starting to stay away from the hair tipped brush on any kind of application tool including liquid eye liners. Bobbi Brown is coming out with a doe foot brush this season instead of the hair because after a while, the hairs start to stick out in all directions and you don’t get a smooth and precise application.
Q: What shape are brows this season?
A: A little thicker and more focus is being given to them so they are really groomed.
Q: What is in trend for cheeks?
A: A very subtle contour for your cheeks. More colour under the cheek bone and less on the apple of the cheek. It’s just more fun, youthful, and sophisticated. Bronzer is also coming back. The bronzer should be used under your jaw bone and chin, and around the temple so that it adds a more structured and defined look, much like the trends in fashion we see today which are more strong and tailored clothing.
Q: What is popular in nail length this season?
A: Really long and somewhat pointed.
Q: I have noticed that on the runways and in fashion weeks there have been a lot of red lips. Are there any brands that you carry that have a great red lip colour?
A: “Strength” by Bare Escentuals goes on really matte and pairs well with glosses. YSL has some great colours that are smooth and go on really well —I love Rouge pur couture 01. Other great red colours include Estee Lauder wet cranberry shine and Stila long wear lip colour crème lover—this one is more of a matte red.
A great tip for making your red lips last all day: use a reverse liner on the outside of your lips before adding the lip colour then blend them together. The Cargo line carries a great reverse liner.
Q: How do we know which red lip colour is right for our skin tone?
A: 60 per cent of the population has a cool undertone and these people want to go with a cherry or wine red tone.
Q: What is new for fragrances?
A: A few of my favourites include Womanity by Thierry Mugler, Lovestruck by Vera Wang, and The Sophisticate by David Yurman.
Fashion Finds for October 18, 2011
Skin Care
As the winter months get closer our skin care becomes more and more important. This week I talked with Susanne from Murale to ask her some questions related to taking better care of our skin, what products are new and what specific products actually do for our skin.
Q: What are the newest product trends for skin care lines?
A: New products are close to being certified organic. Specific lines that have organic ingredients include Skin Authority, which has no parabens, dies, added fragrance, or animal testing. Juice Beauty is another new product. It features high efficacy, authentically organic, and pleasurable beauty solutions.
Q: When you are looking for a new skin care regime, what are the must-dos for skin care regime? Do you have to cleanse, tone, and moisturize to get the most out of your products?
1) A: You should always start off with a cleanser. It lifts and suspends the dirt particles and pollutants, which then you rinse off. Start in the centre and work outwards in a circular pattern rather than up and down, making sure to pay attention to certain areas like your T-zone. Once you have done the lifting and all the dirt particles and pollutants are in the suds or cream, you can rinse it off.
2) A: You exfoliate your skin after cleansing. You should cleanse, tone, and moisturize every day but you only need to exfoliate two to three times per week or three to four times in the summer if you have oily skin. Exfoliating makes your skin look bright and your makeup will look softer and fresher.
3) A: Next you use toner, which helps to refine your pores and help protect them. It helps reduce the pores in size and reduces moisture loss and keeps your skin’s hydration. The toner will also take any excess dirt that you may have missed with the cleansing step and will also remove dead cells and exfoliate your skin a bit.
4) A: You can moisturize as soon as you finish toning. A lot of moisturizers are concentrated and you only need one or two pumps. It is best to let it warm up on your finger tips to let it emulsify a bit then moisturize the area on your face that is driest first. For example, if your cheeks are the driest, pat that area first then the residue can go to the forehead and then the nose and chin. A lot of people tend to over moisturize, which is why a serum is good to use.
Q: What is the purpose of a serum?
A: Serums should be applied before a moisturizer. There are a number of different types of serums, depending on your needs. Someone who is dehydrated but concerned with firming should go with a hydrating moisturizer with a sunscreen and use a firming serum. Besides firming, there are also hydrating, anti-wrinkle, and stimulating serums.
Q: What is your advice for aging skin?
A: A lot of people think that as we get older we have to baby the skin more, but if anything, we need to be stimulating the skin more because cell activity starts to slow down. As we get older, our skin can take up to 40 days to repair if damaged.
Q: I just started using Lancome’s Visionnaire skin corrector, but I also use their Genifique serum. What is the difference between a skin corrector and a serum? Or do they do different things?
A: They do different things but you can use both. You can separate them by targeting one for daytime and one for night-time. You put the one that will do the exfoliating on first and use the more protective one on top. Depending on how sensitive you are the skin corrector will take some skin cells off, so you would want to use that at night when your skin is more protected and not abused. Synchronize your products to what your skin is already doing.
Q: How do you know what type of skin you have? A lot of people in Edmonton tend to have drier skin, how do we combat this?
A: A lot of people misdiagnose dehydrated skin for dry skin. You can tell your skin is dehydrated if you push up your cheek and see criss-crossing lines. One way to prevent this is to use toner or freshener to help preserve the moisture in your skin. Products used for treating oily skin can also cause dehydration because they are too harsh.
Q: What causes oily skin?
A: A lot of people say it is food-related, or related to hormones. Generally speaking, if you get oil on your forehead it is caused by the food you are eating. If you get oil somewhere in the middle of your face, it is caused by improper cleansing, hormones and stress cause oil build-up around the mouth and chin.
Q: Do you have any promotional offers that you can tell us?
A: We have our Bounce back coupon. So if you come in a book a consultation to go over what skin type you have and which products would be best for you, you will get some deluxe samples!
Fashion Finds for September 28, 2011
Animal Prints and Textures
Get fierce this fall season with animal prints and funky textures! Animal prints have come roaring back onto the fashion scene in the form of shoes, bags, and accessories. Whether you are drawn to the exotic leopard print or can’t resist a sensational snakeskin-inspired texture, you can find those plus many more animal-inspired styles at West Edmonton Mall.
Find: Wedges, flats and totes from Sterling Shoes
Price: Crocodile tote: $79.99; Leopard wedge: $59.95; Snake-skin wedge: $59.95; Leopard flat: $99.95; Cheetah flat: $49.95
Why they were found: These five pieces represent this trend perfectly because they showcase all the right patterns and textures! Go wild!
Find: Shoulder bags, platforms, booties, and pointy toes from Town Shoes
Price: Red crocodile shoulder bag: $248; Leopard platform: $168, Snakeskin shoulder bag: $110; Snakeskin pointy toe: $110; Crocodile bootie: $145.
Why they were found: These pieces will not overpower you outfit, they will simply enhance your fierce style.
Find: It’s all about snake and crocodile colours and textures from Le Chateau
Price:Traditional snakeskin tote: $79.95; Green crocodile tote: $69.95; Snake print scarf: $29.95; Red snakeskin purse: $59.95 and platforms: $115; Brown snakeskin strappy heel: $130.
Why they were found: These pieces are all about how far colour can go on extremely unique textures. Both the traditional hue and the red and black colour combination look amazing!
Fashion Finds for September 13, 2011
Fall Trends
Fall in love with this season’s fashion must-haves at West Edmonton Mall. You’ll find mod-inspired pieces, high-heeled hikers, classic blazers, and the chicest accessories. Look for our fall trend guide on September 16 in the downtown Metro News and at West Edmonton Mall.
Fashion Blogger
Mod-inspired dresses in graphic prints and bold colours update this ‘60s trend. Exciting and stylish, this look will be the most viewed in any style blog.
Left Image:
Coat: French Connection, $398
iPad Holder: Fossil, $95
Shoes: Browns Shoes, $298
Hair styled by EvelineCharles Salons and Spas
Right Image:
Dress: Tristan, $145
Boots: bebe, $183
Bag: Coach, $598
Hair styled by EvelineCharles Salons and Spas
Detailed Pumps
These detailed pumps will feel right at home with any fashionista’s shoe collection. From ferocious animal prints to rockin’ studs, details are all the rage this fall season.
Leopard pump: Town Shoes, $140 Pink studded pumps: Town Shoes, $250
Boots and Outerwear
Luxe outerwear at varying lengths makes your look. Boots and booties leave stylish footprints as you travel from city to city or even across town.
G-Star Raw: T-shirt, $67; Vest, $490; Green Jacket, $180; and Jeans, $180.
Michael Kors: Jacket, $995; and Purse, $295
Boots: Town Shoes, $180
Hair: EvelineCharles Salons and Spas
Faux-fur Vest: H&M, $34.95
Harness boot: Town Shoes, $198
Riding boot: Town Shoes, $225
Fashion Finds for August 24, 2011
Trends in Nail Art
Nail art is becoming very popular and we are seeing trendsetters using this trend as an expression of their fashion sensibilities. Enhance your look with great do-it-yourself nail patch kits that cover your entire nail, or nail embellishment stickers that quickly add dazzle to your manicure.
Find: Sephora collection by OPI Chic 
prints for nails:
Price: $7 to $20
Why it was found: There are a number of chic prints to choose from. Designs range from Glee-inspired patterns and animal prints to Hello Kitty shapes and embellishments.
Find: Sephora by OPI Nail Embellishment Stickers and stencils
Price: $7
Why it was found: These stickers will not only glam up your nails, but help to make your at home manicure look just as good as a professional one. The stencils will give your nails a hand-painted artistry look— and only you will know how easy it was.
Find: Sephora by OPI Nail Design Pen
Price: $10
Why it was found: This pen has a fine tip so you can draw directly onto polished nails—adding creative and original designs to your nails. But remember that the nail pen can easily be washed away with water, so be sure to apply a top coat to lock your design in place.
Find: Sally Hansen Salon effects at London Drugs 
Price: $9.99
Why it was found: This product will give you instant salon effects with no dry time! With plenty of effects to choose from, this will give you a fabulous new manicure.
Find: Sally Hansen Nail Art Pen at London Drugs 
Price: $7.95
Why it was found: Now you add some creativity to your nails in seconds! Just press the pen point to activate the nail colour and start designing!
Fashion Finds for August 8, 2011
The New Season
A mosaic of deep, rich hues, combined with staple neutrals and exotic animal prints make Fall 2011′s shoes and hand bags irresistible. Strong and structured, these accessories make any outfit.
Find & Price:From left to right: Sterling Shoes (high boot, $149.95), Nine West (bag, $120), Town Shoes (leopard oxford, $110), The Bay (open-toe oxford, $59), The Bay (bag, $150), Coach (bag, $798), Town Shoes (burgundy heel, $150), Town Shoes (blue peep toe, $150), The Bay (bag, $95), Nine West (pointed-toe heel, $120), Nine West (bag, $110), The Bay (lace-up boot, $59).
Why they were found: This collection of fall shoes and hand bags is a glimpse into what we can expect for this year’s fall fashion. The colour palette is very rich and deep, resulting in items that can be worn and over and over again to create irresistible finishing touches for your fall wardrobe.
Fashion Finds for July 12 , 2011
Summer Hot List
These sizzling and fun summer accessories are a must-have this season. From funky nails polish and irresistible shoes to glamorous shades and sensational beauty care products will complete all your outfits this summer. Whether you’re looking to update your wardrobe or add a little colour, these picks are a great place to start.
Find: Get gorgeous Beauty products
Why they were found: These beauty products are must-haves this summer. EvelineCharles sunless tanner and shade spray are great if you like the look of sun-kissed skin, but don’t want the harsh consequences. Murale’s bronzer and brush set by Bobbi Brown is also a great way to get that fresh glow and Sephora’s bright nail polishes are a great way to glam up any outfit!
Find: Hot accessories
Why they were found: These key pieces will be your go-to accessories this summer. These Dior sunglasses, from Opulence, will keep your eyes safe and style sizzling all season. Also, this wrap-around python strap watch, from Guess Accessories, is very popular this summer and you will always stay on track of your busy summer schedule.
Find: Weekend must-haves
Why they were found: This Michael Kors bag is great to throw all of your weekend must-haves in before you head to the beach. These Town Shoes sandals will keep your feet looking stylish all season!
Fashion Finds for June 29 , 2011�
Ravishing red hair is such a hot beauty trend for summer, even celebrities are playing with this fiery shade. Red hair is something Hollywood has loved through the ages, but most recently, we have seen younger celebrities like Blake Lively going red for the season! Redheads can have different shades including everything from ginger and auburn to mahogany and strawberry brown. No matter the shade, one thing is for certain, redheads are ruling L.A. this season!
Q & A with Ali from RAIN Salon Spa
Q: Who can go red?
A: Anyone can go red! It doesn’t matter what your complexion is; anyone can have red hair. Women with vibrant personalities can pull it off the best.
Q: What do you have to change to make your new red hair look more natural?
A: Red hair will never really look natural unless it actually is natural. Auburn and light copper colours tend to look the most natural.
Q: What kind of makeup should you wear with your new red hair?
A: Something that stands out!
Q: Can you wear red lipstick?
A: Depends on the event — but yes, it can be very hot. I have seen lots of professional photoshoots with bright lips and red hair and it looks hot.
Q: What kind of hair maintenance do you have to do to keep your red hair vibrant?
A: Once the stylist rinses your hair, the colour will already start to fade. Most of clients come in a couple weeks after their new hair — but this is too late. You need to use a colour shampoo from day one.
Q: Which professional colour shampoo do you recommend?
A: BC colour therapy by Schwarzkopf
Q: Any tips for red hair maintenance?
A: I don’t recommend washing your hair every day. But if you need to, use a colour protecting shampoo and use BC colour therapy by Schwarzkopf once to twice a week.
RAIN Salon Spa-Ali Kassab, Artistic Director- 780-433-7246
Fashion Finds for June 8, 2011
Fathers are an important fixture in your life no matter if you are a kid or an adult. Father’s Day is a great way to show him how important he is to you! Here are some great gift ideas that will spark many different interests and hobbies. Also, don’t forget to enter to win your dad season tickets to the Edmonton Eskimos! Click here to find out more!
Father’s Day Gift Ideas
Find: Danier Leather
brown briefcase
Price: Reg: $199, Sale: $99
Why it was found: Dad needs something trendy to carry all his important files and documents to work every day, and this brown leather briefcase is now on sale!
Find: Watch IT! Swiss Army Timepiece and Skagen Timepiece
Price: Swiss Army: $575 (now 25 per cent off) and Skagen:$160
Why it was found: These classic watches are something dad can wear forever, without ever going out of style. They are also a great example of gifts you can get on any budget.
Find: Tip Top Tailors
jacket, dress shirt and tie
Price: Jacket: $199 (now 25 per cent off), Dress shirt: $49.99 (now 30 per cent off) and Paisley tie: $55
Why it was found: Dad will love this suit combination because the three pieces can also be worn separately with a variety of different suits. The bright blue shirt and paisley tie are also great summer wardrobe additions!
Find: Aligra Wine and Spirits Whiskey Collection
Price: Whiskey stones: $24.99, Forty Creek Confed. Reserve Whiskey: $74.99, Whiskey Bible: $21.95, Maker’s Mark Bourbon #46: $67.99, Silver flask: $9.99, Glencairn Whiskey Glasses: $10.99 each.
Why it was found: These whiskey products are all individually sold and are great additions to dad’s whiskey collection. Aligra Wine and Spirits is also hosting a Whiskey tour in Scotland — a trip of a lifetime for dad!
Find: Sport ChekNBG Adams A70s 13 Pc golf club set
Price: $849.99
Why it was found: Father’s Day comes at the best time of the year — golf season! Spoil your dad and get him something he may not otherwise buy for himself. Golf technology is always changing and improving each season, so this is a great opportunity to update dad’s golf clubs.
Find: The Fishin’ Hole tackle box package
Price: Quantum QTBM4 Tackle Bag: $49.95, Quantum Predator Rod and Reel: $69.95, and Fishin’ Hole Hat: $14.95
Why it was found: This tackle box package is a great set to get dad because you can buy everything at once for a great price. This Father’s Day gift will give dad an excuse to head out to the lake this summer!
Find: The SourceSamsung Galaxy Tablet
Price: $199.95
Why it was found: Tablets are the newest must-have gadget this year. If your dad likes to be current with technology trends then this is the gift for him!
Fashion Finds for May 25, 2011
These cute, comfy, and chic sandals from Nine West are perfect for summer. Choose from metallics, neutrals, and stylish textures! You can see more of Nine West’s collection at our shoe bar during Fashion’s Night Out event, Saturday, May 28. Tickets are available at L1 Lounge in the lobby of Fantasyland Hotel or call 780-444-5235. Click here for the event page.
Find: Nine West flats
Price:
Facinate: $90
Roula: $120
Veni: $120
Atong: $120
Tali: $130
Why they were found: Nine West’s summer shoe collection is featuring a number of wonderful, versatile, and unique flats this year. All of these shoes are great because they can be worn from day to night by either accessorising with different items or switching up your outfit.
Fashion Finds for May 11, 2011
Garden Party
Lush flowers are everywhere this season – adorning dresses and defining the latest cosmetics and fragrances. The colours and scents add a boost of energy and feminine flair to your spring look.
Finds: The Bay Rachel Roy floral dress, Daisy by Marc Jacobs perfume, Flowerbomb by Victor & Rolf perfume, and Clinique Allover Colour in Posy and Almond Blossom blush.
Prices: (From left to right) $129, $75 to $98, $105 to $145, $38.50 each
Why they were found: This Rachel Roy floral v-neck wrap dress has just the right amount of bold colour, featured against a neutral background. It doesn’t over power your look, but has just the right amount of wow factor. Both of these spring summer fragrances will leave you smelling sweet as flowers. Also, the Clinique all over blush in posy and almond blossom shades will give you a peaches and cream or bronzed goddess look depending on your complexion.
Find: XXI Forever floral maxi dress
Price: $29.80
Why it was found: This floral maxi dress is a fantastic outfit for a day at the beach, shopping, or even a summer barbeque. The light fabric will keep you cool during the hot summer months and the pattern will be in style long after summer is over.
Find: HUGO BOSS bamboo dress
Price: $895.00
Why it was found: This dress is the ultimate evening out dress. The colours, pattern, and fabric are so feminine that anyone choosing to wear this dress will look absolutely beautiful. The best part is the criss-cross straps shown at the back in this photo can be worn at the front to achieve to different looks!
Find: French Connection floral sun dress
Price: $128.00
Why it was found: This halter top style dress is great for any outdoor functions you may have coming up this summer; the print and fabric are the essence of spring this year.
Fashion Finds for April 27, 2011
Arm Candy
Colour is everywhere this spring and a vibrant handbag is a great way to transition into the new season – and bring life to any outfit! Check out the bold and exciting finds below.
Find: The Bay emerald green purse
Price: $95.00
Why it was found: This emerald green shade is the perfect colour for early spring because it gives your appearance a bold and fresh look. The gold chain strap can be worn short or long to match any outfit.
Find: The Bay golden yellow purse
Price: $125.00
Why it was found: Yellow can be paired with every colour of the rainbow and this purse can be worn on the shoulder or as a handbag to achieve very different looks with a variety of outfits.
Find: Coach hot pink tote 
Price: $328.00
Why it was found: Accessories are the part of your outfit that you can play with — this hot pink tote definitely achieves that! This tote bag emulates youthfulness for anyone who wears it and the hot pink colour will make heads turn as you go about life.
Find: H&M orange shoulder bag
Price: $19.95
Why it was found: This shoulder bag is very practical because it can easily be turned into a messenger bag if you are out all day, and yet the colour of it makes it very fashionable at the same time. What a perfect combination!
Find: XXI Forever patterned clutch 
Price: $23.80
Why it was found: The unique pattern can be paired with a number of different shades and colours to create stunning, bold looks. It can be worn as a mini shoulder bag or the strap can be tucked in to make it a clutch.
Fashion Finds for April 14, 2011
This week’s Fashion Finds is a behind-the-scenes look at our Spring 2011 photo shoot – “Fashion to Love.”
We shot our campaign in a warehouse-style setting in Edmonton, where Canadian model Jessica Lewis brought spring’s trends to life.
Fashion this season is all about bright, knockout colours, feminine touches, masculine shapes, global prints and rock ‘n roll embellishments.
It was so exciting to work and collaborate with such a creative team!
Look for the WEM trend guide on Friday, April 15, in-Mall and in issues of Metro downtown.
Fashion Finds for March 29, 2011
The right jewelry can give sophistication to a simple outfit. We’ve seen jewelry become bigger and bolder in the last few seasons, and this trend is continuing for Spring 2011. Layered statement necklaces with a mix of metals and pearls, and global-inspired bib necklaces with multi-coloured stones are stunning additions to basic pieces. And don’t forget the wrist. Stack bracelets and cuffs in a variety of textures and finishes . . . anything goes. I like to create a soundtrack when I’m wearing jewelry; it lets me know I’m wearing enough!
Find: bebe pearl and chain necklace
Price: $33
Why it was found: The juxtaposition of the gold chains and soft white pearls are amazing because it brings an edge and contrast to any look.
Find: BCBGMAXAZRIA hoop necklace with long chains 
Price: $106
Why it was found: This necklace most certainly will make a statement! The hoop base and chains flowing down will add that extra embellishment to any outfit this spring.
Find: HUGO BOSS quartz bracelet
Price: $325
Why it was found: The glossy finish of the quartz stone and the deep rich colours are so beautiful to me. This bracelet would become a piece of jewelry that would last forever in your collection.
Find: HUGO BOSS red and cream coral fingers bracelet
Price: $325
Why it was found: The name really explains this bracelet well. The red and cream coral do resemble fingers which is what makes this unique statement piece stand out amongst your wardrobe.
Fashion Finds for March 15, 2011
Wedges are a spring shoe favourite. The classic cork style is an easy option for casual days, and this year, we are seeing wedges that have more fun details. Spring fashion means bright colour; we are definitely seeing more vibrant shoes throughout the shopping centre. Here are a few pairs that are worth trying.
Find: Michael Kors cork wedge
Price: $188
Why it was found: This wedge goes with everything and is perfect when you are on the go all day long. The classic gold and cork colours are a perfect combination and will never go out of style.
Find: HUGO BOSS cut-out wedge
Price: $675
Why it was found: These wedges are great because they are so unique. The copper and rust neutral colours go with every colour, but the heel will make you stand out.
Find: H&M honeysuckle strappy sandal
Price: $39.95
Why it was found: This is the colour of Spring! This sandal evokes feelings of lightness and warmth that go along with the spring season. The straps are made of a soft fabric that will keep your feet comfortable all day long.
Fashion Finds for February 22, 2011
A great way to stay comfortable while the temperature changes is by layering. The key is to avoid too many layers; you don’t want to look bulky and disorganized.
I always go with three layers at the most, in different neutral colours. Start with a soft camisole as your base and then add a fitted long-sleeve shirt in a thin material like jersey. Your third layer should be a slightly heavier sweater, or a jacket with ¾ sleeves. Play with different fabrics and designs for this final layer – it could be a sequined cardigan or a long, flowy sweater dress. These fashion finds are great for the last layer because they are great transition pieces that can be worn during the fall, winter, and spring!
Find: Michael Kors shawl belted sweater
Price: $175
Why it was found: This cozy layer will be sure to keep you warm because you can either wear it as your last layer in the spring or summer or wear it underneath your winter coat during the colder seasons.
Find: Michael Kors short sleeve belted sweater
Price: $165
Why it was found: This sweater is perfect for those warm spring and summer nights and can also easily be worn underneath a heavier layer for added warmth.
Find: H&M long sweater dress
Price: $39.95
Why it was found: This sweater is another great final layer and can be worn with multiple combinations of base and middle layers, accessories and bottoms.
Fashion Finds for February 8, 2011
With Valentine’s Day just around the corner, I wanted my first segment of Fashion Finds to focus on unique and beautiful pieces of jewelry. Whether you’re looking for a gift for your special Valentine or yourself, these two finds will make any day feel extraordinary. For more great ideas about everything to do with hearts, check out our How to Wear your Heart page!
Find: Ben Moss JewellersVenetian Glass Pendant
Price: $69.99
Why it was found: I love how this piece of jewelry encompasses my favourite type of print, leopard. It is trendy, but perfectly classic and can be worn all year!
Find: Thomas Sabo Heart Pendant 
Price: $214.00
Why it was found: This piece is great because it combines the sparkle that every girl loves, but it is not over the top and can be dressed up or down. You could wear it on a silver chain or a black or coloured rope… to go with everything!
Pingback: Fall Fashion has arrived | West Edmonton Mall Style Blog
Pingback: Anna’s Fashion Finds: Skin Care | West Edmonton Mall Style Blog